Leadership Coach & Strategist Thailand

Empower Thai Teams and Drive Business Growth

Build a strong cross-cultural Thai team to achieve success. Transform your staff into aligned, high-performing leaders, freeing you to focus on your business, not just oversight.

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Are you facing any of these challenges
with your business in Thailand?

My staff lack initiative, slowing our success.

Teams depend on me for every decision.

Inefficiencies from reliance cost me money.

Cultural gaps frustrate progress in my business.

Struggling to lead and grow
your business in Thailand?

You’re not alone—it's incredibly challenging.

Leading in Thailand can be tough when your Thai team hesitates and progress feels slow. These gaps frustrate you, stalling success.

You’re overseeing every detail as your team waits for direction, hesitates to share feedback, or struggles to solve problems. Cultural gaps and turnover slow progress, making growth feel out of reach.

There is a solution to empower your team and drive your business forward.

As a foreign owner in Thailand, you’ve likely felt the frustration of gaps that hinder your team’s performance and business growth. You’re managing every detail, unable to focus on strategic goals.

This lack of proactivity and team stability is exhausting. You’re stuck in operations, unable to grow your business. Cultural tendencies to avoid risks or speak up, plus staff turnover, leave you wondering if success is possible in Thailand’s competitive market. I’m here to tell you it is.

Through tailored leadership coaching and marketing strategy, I work closely with your team to create a cultural shift and drive results. I help your Thai leaders build confidence to lead proactively, foster open communication, and align with your vision, while also guiding your marketing efforts for growth.

Picture a team where Thai leaders take ownership, communication flows freely, and your marketing drives consistent growth. Your staff collaborates seamlessly, tackling challenges independently. You’ve built a stable, high-performing team, freeing you to focus on scaling your business with confidence in Thailand’s unique market.

I only work with a few clients at a time, ensuring personalized support tailored to your needs. I’ll take the time to understand your challenges, working hands-on to build a team culture and marketing strategy that delivers.

If you’re ready to empower your team and grow your business, let’s have a non-sales call to see how I can help.

Feeling stuck and alone?

As a foreign owner, you’re working hard alone, overseeing every detail of your Thai team. It’s exhausting, and the constant struggle to drive progress in Thailand’s unique market leaves you feeling isolated at the top.

Balancing risks without support?

You’re taking risks with no safety net, managing every decision while your Thai team hesitates. Without support, cultural gaps and inefficiencies slow your business, making it hard to focus on growth and leaving you overwhelmed.

There's an easier
way to succeed

By working together, we’ll empower your Thai team and grow your business.We’ll align goals, fostering confidence and collaboration, so you lead with clarity and peace of mind. It all starts with a no-obligation call to make sure we’re a good fit.

Benefits of a partnership

Here's how we'll develop your team, together.

Strategic focus

We’ll have 1:1 meetings to set clear goals and develop a plan tailored for your Thai team’s success.

Connected and aligned

I’ll collaborate with your Thai staff to build an approach that fosters unity and drives effective results.

No long-term contracts

My support adapts to your needs, enhancing your team’s growth as long as you benefit, with no fixed commitments.

Let's team up

With over 12 years of experience in Thailand, I specialize in empowering Thai teams and driving business success. My proven approach ensures your team thrives, delivering results so you can achieve the growth your business deserves.

Scott is one of the most inspiring people I’ve ever worked with. He always takes the time to explain complex tasks in a way that makes them easy to understand. He’s always encouraging us to grow and improve. Scott is not just a great leader but also a mentor who genuinely cares about our development.

Scott stands out for his innovative approach to work and his strategies are incredibly organized and process-driven. I am confident that he would bring significant value to any organization and drive success.

Scott is one of the most passionate, friendliest, and smartest people I have ever worked with. His commitment to solving problems, is nothing short of remarkable. Under his helm, our internal work process was greatly improved – becoming much more efficient with a greater quality of deliverables – through the smart usage of tools in combination with his guidance.

Getting started is easy

Schedule a non-sales call

Let’s discuss your challenges and how I can help your business succeed.

Build a plan together

We’ll create a custom plan to develop your Thai staff and grow your business.

See your business thrive

Your Thai team will become effective leaders, driving success in your operations.

How working together will help your business succeed

Build confident leaders

I coach your Thai leaders to become confident decision-makers, taking initiative and leading effectively, so you’re not constantly involved in daily operations.

Create open culture

My coaching fosters an open culture where your Thai team shares ideas and communicates freely, enhancing collaboration and results.

Bridge cultural gaps

I help align your Thai team with your vision, bridging cultural gaps to ensure smooth communication and success in Thailand.

Strengthen team stability

Through coaching, I build a cohesive, loyal Thai team, reducing turnover and creating a strong foundation for growth.

Enable strategic focus

With your Thai team thriving independently, you can focus on strategic planning and driving your business’s success.

Promote team autonomy

My coaching ensures your Thai team runs smoothly without you, letting you take time off while maintaining progress.

Your entire team benefits

It's time for a change

Doing it alone

Thai staff lack initiative, requiring constant oversight from owners.
Teams struggle to solve problems, slowing business progress.
Owners micromanage daily, missing strategic growth opportunities.
Cultural gaps create friction, hindering effective business performance.

Doing it together

Thai staff lead confidently, reducing the need for oversight.
Teams solve problems independently, driving progress and efficiency.
Owners focus on strategy, unlocking business growth opportunities.
Cultural alignment fosters teamwork, boosting success in Thailand.

Our leads have grown immensely since working with Scott. We’ve gone from having zero prospects to a healthy population of contacts with whom we connect through our lead magnets. The number of contact forms or inbound requests we receive has increased to the point where I’ve had to hire more staff.

Mark Friedman

Managing Director,

Baan Thai Immigration Solutions

Frequently asked questions

How can I improve my Thai team’s performance?

Leading a Thai team as a foreign owner can be challenging due to cultural gaps and hesitancy in decision-making. My leadership coaching helps your Thai leaders become confident, proactive decision-makers who take initiative and communicate openly. I work hands-on to foster a collaborative culture, aligning your team with your vision. This reduces your daily oversight, strengthens team stability, and drives efficiency, helping your business thrive in Thailand’s competitive market.

What challenges do foreign owners face in Thailand?

Foreign owners in Thailand often struggle with cultural differences, high staff turnover, and teams that lack initiative. These issues lead to micromanagement, slowing progress and causing frustration. Additionally, ineffective marketing strategies can hinder growth in a competitive market. My services address these challenges by empowering your Thai team through coaching and providing strategic marketing guidance, ensuring alignment, collaboration, and sustainable success for your business.

How much does your coaching and marketing support cost?

My services start at just 50,000 THB per month for light support, ensuring accessibility for all businesses. The most common price is 100,000 THB per month, offering the best results with weekly sessions. For more hands-on engagements, pricing can go up to 150,000 to 200,000 THB per month. As a local coach, I don’t require a work permit or incur benefits costs, saving you expenses while delivering tailored expertise to help your business succeed.

How quickly can I see results from your services?

Many clients notice improvements within 30 days, such as better team alignment, reduced stress, and stronger marketing results. For leadership coaching, your Thai team will start taking initiative and communicating more openly, easing your daily burden. Marketing support can yield early wins, like clearer campaigns, within the same timeframe. Deeper transformation—whether in team culture or business growth—typically takes 3-6 months, depending on your goals and engagement level, ensuring lasting success in Thailand.

Why should I choose you over other coaches?

With over 12 years in Thailand, I bring a deep understanding of the local market and cultural dynamics, helping foreign owners bridge gaps with their Thai teams. I offer personalized, hands-on support, working as your peer to empower your team and grow your business. Unlike generic training, my approach combines leadership coaching and marketing strategy, ensuring both your team and your business thrive. I only work with a few clients at a time, guaranteeing tailored support that delivers real results.

What is a fractional CMO?

A fractional CMO is an expert marketing strategist
who dedicates a fixed amount of time to a business
in a given month. As a leader in your c-suite, a
fractional CMO can drive initiatives forward in a way
that a less experienced hire or an outsourced vendor
never could.

How does it work?

Once you and I confirm we’re a good fit for one
another, I will join as an internal leader — driving
initiatives, leading meetings, and collaborating with
other teams — but without the expense and
obligations of a full-time hire.

Full-time vs.
Fractional

By reducing your executive headcount, you eliminate
the risk and expense of a bad-fit full-time hire. This
saves money on the salary, benefits, insurance,
bonuses, and other costs associated with hiring for
leadership roles.