Marketing Sprint - Scott Pressimone

4-Week Marketing Sprint

We don’t know where to start.
We’re trying to do too much.
We don’t fit into a box.

We don’t know where to start.

Who are our competitors? How do our USPs compare? Which strategy is right for us? How do we get our message out? Can we do this ourselves, or should we use an agency?

We’re trying to do too much.

The classic mistake, where the temptation to chase quantity over quality leads to scattered efforts, minimal results, disappointment, and burnout.

We don’t fit into a box.

Agency and freelancer options usually offer prepackaged marketing solutions with strategies and messaging that aren’t a good fit for our business.

The 4-week marketing sprint:

Quick wins and tangible results with no long-term commitments.

In just a month, we’ll work with you to identify the single most critical weakness in your marketing — the bottleneck that’s holding you back — and guide you through a focused, actionable four-week sprint to overcome it.

While we always preach the mantra of playing the long game, some businesses need to clear one or two hurdles in order to begin growing consistently. So instead of developing your entire marketing strategy in one go, we help you develop it iteratively in short incremental cycles.

How We Help

USPs and Competitor Analysis Sprint

Analyze your market, identify opportunities and threats, and develop competitive strategies that articulate your strengths to the highest potential audiences.

Customer Insights Sprint

Refine your positioning by understanding your customers’ challenges. Create ideal customer profiles, then implement CSAT and NPS programs and learn how to process, interpret, and utilize the data.

Blog Creation
Sprint

Blog Creation Sprint

Draw customers to you with informative articles that answer their questions. Learn how to create a comprehensive blogging strategy with a content calendar, style guide, and guidance on how to delegate to and hire freelancers.

Video Marketing Sprint

Establish in-house video content creation capability. Choose the best equipment and learn how to plan content and produce it, how to choose distribution channels, and how to delegate to and hire freelancers.

Email Marketing Sprint

Eliminate spaminess from your cold email outreach and develop more effective, nurturing sequences. Focus on identifying your target groups, communicating appeal and value, using conversion triggers, creating a landing page, and integrating your sales cycle.

Event Marketing Sprint

Better identify, plan, and promote events that draw customers to your capabilities and encourage them to engage. Includes writing event descriptions, choosing promotion channels, and crafting execution plans.

Webinar Production Sprint

Plan, produce, and promote a webinar to draw customers to your expertise. Includes guidance on content creation, technical setup, moderation, and follow-up strategy.

Podcast Launch Sprint

Plan, produce, and launch your own podcast that establishes your expertise and experience in your field. Includes guidance on content planning, technical setup, and promotion strategy.

Marketing Hire
Sprint

Marketing Hire Sprint

Fill a key role in your marketing team, such as CMO or content manager. We’ll help you define the role and its responsibilities, draft the job description, interview candidates, and create the employment agreement.

*Note that these are only examples and your sprint will be customized to your business. You will not receive templated services or pay for anything you do not need.

How It Works

Diagnose

We jump on a call to discuss your needs and begin pinpointing the primary limiting factors to your business growth.

Prescribe

We determine where your focus should be and how we can help, then develop a tailored four-week plan to tackle this specific area.

Execute

Over the four -weeks, we work with you to implement the one initiative that needs to be addressed first so your marketing can start showing results.

Simple, Transparent Pricing

$5,000/ 4-week sprint

No mysteries. No guesswork. No long-term commitments. We keep things simple: every sprint is exactly four weeks and $5k USD.

The sprint is perfect for businesses who know it’s time to take action but aren’t sure where to begin and aren’t ready for a huge outlay. The results you achieve in a single sprint can save you months of time and effort compared to trying to figure it out on your own.v

Now we can reach out right away to form submissions and are able to schedule new potential clients on the same day. The leads so far are strong!

We now have a strategy that ties into our site, online presence, and sales on a consistent basis. We're having more engaged conversations with qualified leads.

Communication with Growth Connect is excellent. They’re responsive, attend all our meetings, and provide estimates they adhere to. They stayed on budget and met deadlines.

Ready to get started?

The solution to your marketing challenges is close at hand. If you are ready to stop wasting time and money and really grow your business, let’s talk.

Frequently Asked Questions

Is Growth Connect a marketing agency?

No, in fact, we’re about as far from an agency as you can get. We believe you need your own marketing competencies in order to succeed. (In fact, our main mission is helping small and midsize businesses develop an internal marketing team.) Our four-week sprints are designed to help you identify the single most critical area that needs attention — the bottleneck that’s holding you back — and guide you through a focused, actionable sprint to overcome it.

Are the example sprints shown above the only options?

No, your sprint will be customized to your specific goals. We don’t work on the principle of fixed offerings. Your sprint will be four weeks and $5,000 USD, but the exact scope will vary. We’ll work with you to clarify the best solution to your bottleneck and the actions to get there.

What happens after the sprint is complete?

Three options: You can carry on as before but with the benefits of your sprint, choose to work on another sprint, or enter an ongoing partnership with one of our fractional CMOs. There is no commitment you are locked into once your sprint is complete.

Will I be locked into a long-term contract?

Absolutely not. We believe in pay-as-you-go services to maintain agility and ROI (unless requested otherwise.) Our longer-term fractional CMO plans start with just a 30-day commitment, so this four-week sprint falls within that period and no further obligations to you apply.

How will I be charged?

We apply a monthly pay-as-you-go model, unless requested otherwise. The first month’s invoice must be paid before work can begin.

Marketing transformation can happen faster than you think.

What’s holding you back?

We don’t know where to start.

We’re trying to do too much.

We don’t fit into a box.

The 4-week marketing sprint:

Quick wins and tangible results with no long-term commitments.